Newsletter Wins and Woes
Some days it feels like your newsletter is the next best thing since the internet, and other days it feels like not a single subscriber is reading it.
Dear User1026: Personalization in Newsletters
Have you ever received an email that started out with “Hi [FirstName]”? Those are interesting because it means there was 1) a glitch, 2) the final proofreader missed something, and 3) a mistake happen...