Graduation Season Marketing Opportunities
Graduation is just around the corner. There are many potential readers out there who would appreciate your book as a gift. Think about what type of marketing you can implement to maximize this important transitional time.
It depends heavily, of course, on what type of book you write. Perhaps your cookbook about comfort food is best marketed toward college freshmen leaving home for the first time. Maybe your self-help book on setting goals is best for high school and college grads. Your romance novel could be best targeted toward the parents who are going to be empty nesters. There are many possibilities.
Reviewing your metrics is a great idea if you’re planning on marketing. What age groups are engaging the most? Do you have a few top followers? Check out their accounts, who are they? Single parents? College students? Retirees? Compile a list of who your top fans are and what demographic they fit into.
Everyone knows someone who is graduating. Books are excellent gifts for grads. Your marketing strategy needs to be tailored to your brand to entice those to buy your books as a gift. There are many possibilities, the only problem is narrowing down what you are going to focus on.
